Department of Journalism

About the Department

Media Studies and Mass Communication is an interdisciplinary subject that examines the role of media in society and the processes through which information, ideas, and messages are created, transmitted, and received by large audiences. The subject provides a comprehensive understanding of traditional and digital media forms, including print, radio, television, film, advertising, public relations, and new media platforms. This course introduces students to the theoretical foundations of mass communication, key communication models, and the historical evolution of media. It explores how media influences public opinion, culture, politics, and social change, while also addressing issues such as media ethics, regulation, representation, and media ownership. Students learn to critically analyze media content and understand the responsibilities of media professionals in a democratic society. In addition to theory, Media Studies and Mass Communication emphasizes practical skills required in the media industry. Students gain exposure to news writing, content creation, media research, scripting, basic production techniques, and digital communication tools. The subject also familiarizes learners with emerging trends such as social media, online journalism, multimedia storytelling, and media convergence. Overall, Media Studies and Mass Communication prepares students for careers in journalism, broadcasting, advertising, public relations, digital media, film, and related fields by developing strong communication skills, critical thinking abilities, and ethical awareness essential for today’s media-driven world.